Acheron Media Project Management (MPM) – A Product Overview
Acheron MPM is a comprehensive solution to empower the marketing teams and project manager to manage all their creative workflow in one place, from inception to consumption.
It automates your digital media life cycle and delivers a holistic approach to digital marketing by extending OpenText Media Management (OTMM) with the intelligent business process management engine.
Acheron MPM enables organizations to manage all the Marketing and Media related work in one place, fully integrated with OpenText Media Management.
MPM is built on top of OpenText AppWorks and Media Management. It allows organizations to create and track media related project activities at a centralized level.
MPM provides configurable workflows and supports seamless integration with OTMM. It helps in simplifying and streamlining the distribution and tracking of marketing contents to your downstream channels.
Acheron MPM serves target audiences such as CMOs, VP of Marketing, Customer Experience, and Customer Service, Brand Managers, Creative and Marketing Teams, Marketing Operations Teams, and Project Management Officers
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Written by
- July 5, 2021
- 3 mins read
The all-new MPM is released with a whole bunch of new capabilities
- This release enables project / campaign managers to allocate projects to specific teams and assign tasks / deliverable to roles and users.
- Teams can be configured to have specific view and access permissions to projects, tasks, and media – allowing only authorized roles / users within specific teams to be able to view and access tasks and assets.
- Users can now view tasks and deliverables related to specific roles from a common pool related to their specific teams and claim to start working on those tasks based on their availability / bandwidth. Users can also revoke tasks which would be pushed back to the common pool from where other users with the same role can claim and work on it.
- Projects can now carry more attributes (metadata) to provide a rich search, sort and facet experience to project / campaign managers thus enabling quicker time to market with media that is richer in content.
- Enhanced search functionality that provides access to advanced search allowing users to search on specific attributes (metadata) in different permutations and providing more specific search results.
- Facets on specific attributes (metadata) enables project / campaign managers to quickly focus on records of their choice for the moment.
- Email notifications automate the communication ensuring intended users / roles know the progress and next steps eliminating the need for manual follow-ups on routine actions.
- Know the type of task by just looking at the task icon in grid or card view.
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