Acheron MLR Digital Publishing App – An Overview

Medical Legal Review has always been one of the most challenging and complex aspects of the marketing production process for Life Sciences companies.

Life science company’s field force (including but not limited to AEs, MSLs, Field Marketing etc..) has not been given access to the published content in an easy and intuitive way.

Field force is forced to use old school client-server-based solution with thick client to access the published content.

Working with outdated content puts the team under tremendous pressure by having un-productive sales calls, printing the content, long sales cycle, etc.

For these companies, access to the published content at the right time in an easy intuitive manner would accelerate the sales, increase their productivity, and avoid any FDA penalties.

Acheron MLR serves target audiences such as CMOs, VP of Marketing, Customer Experience, and Customer Service, Brand Managers, Creative and Marketing Teams, Marketing Operations Teams, and Project Management Officers

  • Written by

  • Team Acheron
    Marketing
  • July 5, 2021
  • 4 mins read

Product Overview

MLR Publishing App provides unified solution for publishing that significantly speeds the downstream publishing and regulated content submission delivery.

With content managed in OpenText Media Management and MLR regulated approval process managed and governed in MLR solution, the Publishing App provides a unified experience for the field force to access and consume the published content. The publishing App can be configured to show the subset and filtered content from OTMM.

The filter can be around the approval status, brand and any other metadata. The concept is called as “Profiling.” This allows the Life Science companies to launch and configure multiple instances of the publishing App.

Profiling allows to perform such operations. These instances of the app can be deployed to meet the multiple regions, products, compliance, and regulatory requirements. The solution also moves referenced-document hyperlinking upstream during the creation phase and away from the final publishing phase.

With the continuous delivery and continuous integration process the solution performs validation and reference checking before the content is delivered in the app. The app offers greater publishing automation, transparency and velocity.

Improved Productivity

Given AEs, MSLs and Marketing team access to the published content, the team is prepared to respond fast and easy, handle customer queries and physician are appreciative of the more productive discussions.

It provides direct access to the correct version of the content without performing any manual checks and content duplication.

Shorter Lead time

With the publishing process, steps are completed earlier and real-time published content to the field force, the app rapidly reduces the total end-end lead time.

Global Alignment

Establish greater control over the distribution and usage of documents that affiliates submit to local regulatory authorities.

Single global, authoritative source

Best practice for information governance would dictate that there be one authoritative system of record for business documents and consequently, one version of the truth.

MLR solution with its preconfigured integrations to the most common content repositories resolve the issue of information silos, without disrupting the existing infrastructure or the workflows used by different departments and teams.

Balance Security and Access

Solution provides dynamic access control based on business rules enabling the right users to get the appropriate assets and asset security managed at various stages in the lifecycle.

Digital publishing app provides access to the content based on the RBAC policies.

 

 

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